Redefining Excellence in Franchise Operations

About us

At Salz Group, we believe in setting the gold standard in the Quick Service Restaurant (QSR) industry. With a legacy rooted in passion, innovation, and unwavering commitment, we have emerged as leaders in the franchising business model.

Our journey began in 2003 with the opening of our first Dunkin' Donuts location. From day one, we immersed ourselves in every aspect of the business, mastering guest service, retailing, operations, and more. This hands-on approach paved the way for exponential growth and success.

In 2016, we made history by opening three Dunkin' Donuts stores, including one at the iconic Fulton Center within the World Trade Center property. Achieving the highest first-week sales in Dunkin' Brands history for a standalone store was a testament to our dedication and strategic prowess.

Our commitment to excellence didn't stop there. In 2018, we proudly introduced the first "Next Generation Image" Dunkin' in NYC, showcasing our willingness to innovate and stay ahead of industry trends.

What sets us apart is our relentless pursuit of perfection. From our unique hiring strategy focused on employee referrals to our innovative marketing campaigns, we leave no stone unturned in our quest to build a better franchise model.

With a focus on speed, flexibility, predictability, and profitability, we continue to redefine the landscape of the QSR industry. Join us at Salz Group and experience the difference of partnering with the best. Together, we'll create a future where excellence knows no bounds.

Core Values

At Salz Group, our core values of customer focus, culinary passion, support, trust, and integrity are the foundation of our operations. We prioritize our customers, ensuring their needs and satisfaction drive our efforts. Our passion for food fuels our commitment to excellence and innovation in the food industry. We provide unwavering support to our team and partners, fostering a collaborative and encouraging environment. Trust is the cornerstone of our relationships, built through consistent, transparent, and honest communication. Integrity means adhering to the highest ethical standards, always committed to doing what’s right. These values guide us in delivering exceptional experiences and making a positive impact in the food industry.

Company